Bharti airtel mobile services marketing essay

It is now promoted under the Airtel brand. The Mobility business provides GSM mobile services in all 23 telecommunications circles in India, while the Infotel business group provides telephone services and Internet access over DSL in 15 circles.

The investment made by Vodafone in Bharti is one of the largest single foreign investments made in the Indian telecom sector.

Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Business-support software and hardware architectures Bharti contracted with IBM, HP, and Oracle for the business-support software and hardware architectures and customer management systems.

Established inBharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services.

Thanks to our world-class high tech Data Centres. Inthe cellular phone operations were rebranded under the single Airtel brand.

Strategic Outsourcing at Bharti Airtel Limited

This unit provided wire-line based telephone service in six circles and broadband in all major economic centers. Bharti Airtel offers GSM mobile services in all the telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

This will improve the quality of service to desired level and provide simultaneous integration with the nationwide network. A STEEP analysis of the macro environment indicates that economic a phone call being a cheaper way to stay in touch than outstation travel for example and social factors working outside the home town have forced the pace of utilization of technology Public Call Offices, mobile phones, networked companies.

All these services are provided under the Airtel brand. Our solutions support audio, video and voice applications on demand. Chairman and group managing director — Rakesh Mittal: In the case of the broadband and telephone services and enterprise services carriersequipment suppliers include Siemens, Nortel, Corning, among others.

The Bharti airtel mobile services marketing essay of competitive pressures across the chain is reflected in the downward spiral being witnessed in tariffs and prices to customer. This would help consumers access internet at faster speed and high quality internet browsing on mobile handsets.

A near environment analysis indicates that the competitors are becoming activeresource rivals political and financial apart from applying pressures as customer rivals. The customer has, needless to say, benefited from increased choice from within the communications services basket itself.

Airtel is going to have a submarine cable between Singapore and Chennai with the collaboration of singtel. His strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities.

Telecom systems and software 2. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA.

Enterprise Services- provides a broad portfolio of services to large Enterprise and Carrier customers. Sunil Bharti Mittal began his journey manufacturing spare parts for bicycles in the late s. A comprehensive range of value-added, customised services are part of the unique package from Airtel.

Product Airtel provides a host of voice and data products and services, including high- speed GPRS services. InMittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi.

Sunil Bharti believes and adopts strategy of diversification, they always come with new product in new area like mobile, land line, DTH, and broad band. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

Inthe company acquired control of Spice Cell in Calcutta. The company also has a Uploaded for www. The company should follow all four strategies depending on the demand and product as indicated in the matrix. Airtel is now looking for overseas market.

InBharti acquired control of Hexacom and entered Rajasthan. The Enterprise services group has two sub-units — carriers long distance services and services to corporate.

Bharti Tele-Ventures provides end-to-end data and enterprise services to corporate customers by leveraging its nationwide fibre- optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station.

By the end of OctoberBharti Tele-Ventures was serving more than Bharti has recently forayed into retail business as Bharti Retail Pvt.

SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem. To find who are the competitors of the Airtel and the market shares of the competitors and what strategies Airtel is implementing to beat its competitors.

Apart from having to cope with the change in structure and culture government to corporateAirtel has had to gear itself to meet competition in various segments — basic services, long distance LDInternational Long Distance ILDand Internet Service Provision ISP.Need essay sample on Strategic Outsourcing at Bharti Airtel Limited specifically for you for only $/page.

Bharti Airtel Limited

order now. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal.

Business Strategy of Airtel Bharti (Essay Sample) Besides the mobile telephony services, Airtel also provides broadband and subscription television services. All Airtel telecom services are offered under the "Airtel" brand name with Sunil Bharti Mittal being the Chairman and CEO of the company.

Business & Marketing | Essay | Critical. All of Bharti Tele-Ventures’ services are provided under the Airtel brand. As of SeptemberBharti Tele-Ventures was the only company to provide mobile services in all 23 telecom circles in India.

Airtel Marketing Strategy Words | 5 Pages. Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print advertising, the company had put up large no of hoardings and kiosks in and around Delhi.

Bharti Airtel offers GSM mobile services in all the telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

The group offers high speed broadband internet with a best in class network.

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Bharti airtel mobile services marketing essay
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